For product managers at growing software companies
"How do you know?"
Every roadmap review ends with the same question: how do you know these are the most urgent problems to solve?
KnowUsers gives you a real answer. Your own users identify their pain points, then rank them. So your priorities are backed by evidence instead of opinion.
Try it yourself
The Meeting Every PM Dreads
You present the roadmap. Someone on the leadership team asks:
"How do you know these are the most urgent and important problems to solve for our users? What evidence do you have that your priorities are accurate, or widespread?"
Most PMs don't interview users often enough to keep a real prioritized list. So the roadmap ends up shaped by whoever asked loudest: a salesperson chasing one deal, an executive's hunch, a single customer who happened to complain. None of that is evidence. All of it gets treated like evidence anyway — until someone asks the question above.
Feature Requests Lie. Pain Points Don't.
Users are genuinely good at describing what bothers them. They're genuinely bad at designing the fix — because the vast majority of users don't understand the architecture of the software they use well enough to make a good feature recommendation. A "feature request" is usually a user's best guess at a solution to a problem they don't fully understand, which is exactly why so many roadmaps get built around requests that miss the real problem entirely.
KnowUsers keeps these two things separate on purpose:
Collect pain points. Ask real users, inside your own product, what's actually bothering them — in their own words, not pre-shaped into a feature ask.
Rank them. Send a follow-up survey so a large group of real users tells you which pain points matter most — not just which one got mentioned most recently, or by the loudest person.
The result isn't a wish list. It's a rank-ordered backlog you can put your name behind.
"After 25 years managing enterprise software products, I can tell you the fastest way to become the trusted expert in the room. Interview a dozen users. They identify about 15 unique pain points. Then survey your user base by having them rank those pain points by importance. When 150 users have prioritized those pains, the debate is over."
Why Nobody Listens to You (Yet)
If you've pitched a priority and watched it get overruled by someone's opinion, it's not because your instincts were wrong — it's because opinions lose to data, and until now most PMs didn't have an easy way to gather it. KnowUsers doesn't just collect feedback. It gives you the evidence to win that argument. This is exactly the argument I make in my book, Build a Better Product Manager — evidence changes the conversation.
How It Works
Sign Up
Create your account.
Integrate
A few lines of JavaScript embed a lightweight banner in your product.
Post
Ask users what's bothering them, then run a ranking survey on the pain points that come back.
Review
Get a rank-ordered report you can put directly into your next roadmap review.
Plans & Pricing
You already know how much this evidence will help your reputation. Make your life easier.
Starter
Try it out.
Up to 30 responses per poll or survey.
- Poll Questions
- Surveys
- Reports
- One app integration
- No fees
Monthly
Make it count.
Unlimited responses. Once you're past 100 responses, your margin of error drops and stakeholders become impressed.
- Poll Questions
- Surveys
- Reports
- One app integration
- Billed monthly
Annual
Same unlimited responses, 2 months free versus paying monthly.
- Poll Questions
- Surveys
- Reports
- One app integration
- Billed annually
One poll or survey active at a time, on any plan.
FAQ
Benefits
Evidence, not opinions
A rank-ordered list you can defend in the room, not a guess.
Real users, not a panel
Responses come from people while they are using your product.
Two-stage clarity
Pain points and priorities are collected separately, on purpose, so requests don't get mistaken for evidence.
Easy to deploy
A secured iframe embed, live in minutes.